HW Creativity
New Media (for example YouTube) as a platform gives a lot of potential for a creator to foster and explore their own creativity. They can upload videos and make content on virtually any topic they want ( Within reason of course). They can upload make up tutorials, or create short films. While new media allows this type of content to flourish, these content can exist without the support of those platforms. Both can break out into their industry with other means. Its the birth of different type of content , such as gaming and parody channels, that really show how New Media foster creativity.
As shown in the article "Disney Tolerates a Rap Parody of Its Critters. But Why?" by Brooks Barnes, parody videos can thrive and grow on a platform such as YouTube. With new digital and editing software available, any creator can edit or create content so long as it falls under fair use. With YouTube acting as a medium, content can be shared and grown, allowing creators with new ideas to thrive. Gaming channels post videos of people playing through various video games either by themselves (posting commentary or critique of the game) or with a group of people (just having a good time). parodies imitate the style of the original piece with deliberate exaggeration for a comedic effect. In the case of the rap parodies, there was never any original music video with the characters rapping. That was put together by creators for comedic effect. These type of content exist and thrive under fair use protection- as long as they don't steal content and actually create commentary or something original based on the copyright material, the videos will be fine. Parody videos, even though they may use copyright materials, create an original idea around the material and offers its own story- potentially falling under fair use. Gaming channels almost always feature commentary and, since everyone plays a game differently, originality based on the way someone plays a game. Creative content is thus born and give s users new ways to express themselves on the platform. In this point, the sky the limit.
However, there is an issue that might hurt creativity for this New Media, which is the abuse of Fair Use and copyright law. Disney is staying lenient. The content posted is fine for them now, but should anything to their stance happen, they can certainly take the down the videos. with the current copyright system, it s "Take down the videos, ask question later" scenario. Companies/ entities can post claims and stop the video from gaining revenue or view until the claim is disputed. If the Company says the video is not an issue, the claim is removed and everything is normal, except for lost views and revenue. However, if they are adamant the content is theirs, the case has to be taken to court. this is where the issues lies. Big companies can afford to go to court, small creators can't. So essentially by forcing the issue to go to court, companies can bully small creators into getting their content back, or stealing the creators content that could be under fair use. this can hurt creators as they lose video they worked hard on, and they can potentially lose their channel through this process. creators wouldn't want to take this risk, if the reward is minimal at this point. This isn't even taken to account false claims that could happen. For now everything seems fine, but if the issues get worse, less creators can jump on the platform and less new creative content can be made.
As shown in the article "Disney Tolerates a Rap Parody of Its Critters. But Why?" by Brooks Barnes, parody videos can thrive and grow on a platform such as YouTube. With new digital and editing software available, any creator can edit or create content so long as it falls under fair use. With YouTube acting as a medium, content can be shared and grown, allowing creators with new ideas to thrive. Gaming channels post videos of people playing through various video games either by themselves (posting commentary or critique of the game) or with a group of people (just having a good time). parodies imitate the style of the original piece with deliberate exaggeration for a comedic effect. In the case of the rap parodies, there was never any original music video with the characters rapping. That was put together by creators for comedic effect. These type of content exist and thrive under fair use protection- as long as they don't steal content and actually create commentary or something original based on the copyright material, the videos will be fine. Parody videos, even though they may use copyright materials, create an original idea around the material and offers its own story- potentially falling under fair use. Gaming channels almost always feature commentary and, since everyone plays a game differently, originality based on the way someone plays a game. Creative content is thus born and give s users new ways to express themselves on the platform. In this point, the sky the limit.
However, there is an issue that might hurt creativity for this New Media, which is the abuse of Fair Use and copyright law. Disney is staying lenient. The content posted is fine for them now, but should anything to their stance happen, they can certainly take the down the videos. with the current copyright system, it s "Take down the videos, ask question later" scenario. Companies/ entities can post claims and stop the video from gaining revenue or view until the claim is disputed. If the Company says the video is not an issue, the claim is removed and everything is normal, except for lost views and revenue. However, if they are adamant the content is theirs, the case has to be taken to court. this is where the issues lies. Big companies can afford to go to court, small creators can't. So essentially by forcing the issue to go to court, companies can bully small creators into getting their content back, or stealing the creators content that could be under fair use. this can hurt creators as they lose video they worked hard on, and they can potentially lose their channel through this process. creators wouldn't want to take this risk, if the reward is minimal at this point. This isn't even taken to account false claims that could happen. For now everything seems fine, but if the issues get worse, less creators can jump on the platform and less new creative content can be made.
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